Facebook And The Pitfalls: What Not To Do When Marketing
Social media marketing has become so popular in recent years that it can be hard to do something new and different. The thing is you don’t have to shock your environment with your posts in order to gain followers on Facebook. This article will discuss some of the pitfalls involved in using Facebook as your marketing platform.
Many companies feel that just having a Facebook profile is more than enough. Facebook doesn’t market your company for you! You are the one who has to go out there and take the extra steps in order to get word out. You can make your endeavors successful by providing fresh content and updates daily. Always post something of interest to your provided audience. People want to find out more about your brand and company! Give them insider information that only those people know who have liked you on your profile can access.
Don’t post unprofessional content or too many posts that aren’t of interest. The same way that someone can like you on your profile, they can unlike you faster than lightning. When you post anything on your profile, make sure that it is of interest and worth posting. For example, if you are having a one day only sale or a giveaway, that’s something definitely worth posting. However, you adopting a dog, pruning your bushes or whatever else will not be of interest to anyone except you.
People want to be kept on the edge of their seats waiting for your next update. You don’t have to be a marketing guru to know that people want relevant information when it comes to your company. Post YouTube videos and tutorials to get people interested in your brand. If you start providing something of interest, people will automatically check for updates every day.
Know exactly what the competition is out there doing. It can be a major headache to have competition in any given niche, but it can also be a blessing in some ways. For examples, another company’s failures can teach you exactly what not to do. Take a day off when you check out the competition and how they interact with customers on their Facebook profile. Take a look at the comments section and see if they interact with the visitors. Check out what people are saying in regards to the quality of service the company provides. There are so many things that you can learn from your competition.
When a customer or visitor posts a question on Facebook, make sure that you are quick and effective in answering their questions. It is important that you are professional in your mannerisms when answering posts and you address any problems a disgruntled customer is having. Even if someone posts something particularly negative, by choosing to stay positive in your response people will see that you are professional in your customer service approach. If you get a lot of questions and not a lot of time to answer, consider hiring someone to serve as customer support. It always helps to have an extra hand if you have a pretty large company to deal with.
Your business can be successful with the help of social media marketing. However, it really helps if you take the right approach to this method of marketing. Use what you have learned today and you can become a social media success!